This shade is a "cult favorite" known for its highly pigmented, plush matte finish.

NYX Professional Makeup offers several products associated with the number , most notably the Make ’Em Wonder Soft Matte Foundation in shade Rich Cocoa and the Matte Lipstick in Goal Digger . NYX Make ’Em Wonder Foundation: Shade 45 (Rich Cocoa)

: Despite being a matte lipstick, it is formulated to feel creamy and "dreamy" rather than drying.

: It offers buildable coverage, transitioning easily from a sheer natural look to full professional-level coverage.