Is your market predictable? Can you change it? Is it currently hostile to your survival?
Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards. your strategy needs a strategy
Building on the principles from the Boston Consulting Group (BCG) , a strategy is only effective if it matches your environment. The "Strategy Palette" framework identifies five archetypal approaches based on three factors: , malleability , and harshness . 1. Classical: "Be Big" Is your market predictable
Focus on survival first—restructuring, cutting costs, and preserving capital—to clear a path for a future growth strategy. Goal: Free up resources to ensure long-term vitality. Strategic Steps to Proceed Unpredictable environments that you can influence
Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First"
Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech).