Subscription-based models accounted for of market revenue in 2025.

: Media consumption is shifting into a continuous, multichannel journey. Roughly 55% of fans (and 70% of Gen Z/Millennials) engage with franchises across multiple platforms, including social media, merchandise, and live events.

: The Asia-Pacific region is expected to see the fastest growth (5.03% CAGR) driven by 5G adoption, mobile gaming, and localized content.

: AI is transforming the sector through dynamic ad insertion , virtual production studios, and AI-driven dubbing, which lower production costs and allow smaller players to compete with major incumbents.