: 70% of executives cite a lack of consumer confidence and appetite to spend as their primary concern for the coming year.
: Revenue is expected to reach $1.89 trillion in 2026, with womenswear remaining the largest segment at roughly $990 billion.
: Growth is slowing to low single digits, with 80% of executives expecting no improvement in 2025 conditions.
: 45% see AI-driven marketing as a major value driver, and generative AI is increasingly used for creative tasks and "AI agents" that assist in shopping. Sustainability and Environmental Impact
Artificial Intelligence has moved from a novelty to a business necessity for cost control and creative innovation.
Despite its importance, sustainability has slightly fallen off the immediate executive agenda as economic survival takes precedence. The State of Fashion 2026: When the rules change - McKinsey