While there isn't one single "paper" that covers every retail location, several recent market research reports and consumer behavior studies provide a detailed "paper trail" on the best places and strategies for buying ski jackets in 2026.
: Surprisingly, these dominated the broader ski gear market in 2023 for mass-priced items, with Costco specifically noted by consumers for affordable Roxy jackets. Academic & Consumer Insights: How to Choose where to buy ski jackets
: These remain the top choice, accounting for over 53% of sales in North America as of 2024. Retailers like REI and Sport Chek are popular because they offer expert guidance and "trial zones" where you can test fit and insulation. While there isn't one single "paper" that covers