Powerful products, known for containing per serving, are available at roughly 10,000 stores across the U.S. and online.
The search for "powerful yogurt" is a journey that began with a disruptive "marketing stunt" and evolved into a serious nutritional powerhouse for anyone pursuing an active lifestyle. The Story: From "Brogurt" to Active Essential
In 2013, entrepreneur Carlos Ramirez noticed a gap in the booming Greek yogurt market: it was almost exclusively marketed to women. To disrupt the industry, he founded in Miami, launching it in aggressive black-and-red packaging labeled as "yogurt for men".
The early marketing was intentionally bold—including a website that could only be navigated by doing crunches and an "ultrasound" machine that appeared to give users instant abs. While industry giants were skeptical, the response was "incredible," though not just from men. By 2014, Ramirez realized 60% of his customers were actually women looking for the same high-protein, natural fuel. Today, the brand has dropped the gender-specific focus, repositioning itself as to serve "powerful" people of all genders through physical and mental strength. Where to Buy Powerful Yogurt & Nutrition