When you see this button on an ad or profile, it acts as a direct portal to a shopping experience.

: Ensure your "Shop" landing page is mobile-optimized and features high-quality imagery, as this is the first thing users see after clicking.

: Use the "Product" sticker to lead viewers to your shop.

: Takes you directly to an Instagram Shop , Facebook Store, or external website.

"" is a Portuguese call-to-action (CTA) that translates to " View Store Now " or " See Shop Now ." It is a standard button used across social media platforms and e-commerce sites to drive traffic to a digital storefront. 🛒 What it Means for Users

: Allows you to browse catalogs, check prices, and see product details without leaving the app.

💡 : Use this CTA specifically when your goal is sales . If you want users to read a blog or sign up for a newsletter, "Learn More" (Saiba Mais) is usually more effective. If you'd like, I can help you with: Setting up a shop on Instagram or Facebook. Writing ad copy in Portuguese for your store. Optimizing your product descriptions for better sales.

: Select the "Shop Now" (Ver Loja Agora) objective when creating Conversion Ads via Meta Ads Manager .