Understanding Consumer: Behaviour

Two 10% discounts often feel more valuable to a shopper than a single 20% discount.

Not every purchase is treated with the same level of intensity. Understanding Consumer Behaviour

Researching solutions via the internet, friends, or ads. Two 10% discounts often feel more valuable to

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same. and ease of use.

Comparing features, price, and ease of use.