Uita -

In early 2026, the brand generated significant buzz with its event in Orlando, which influencers described as "insane" for its scale and exclusive hauls. This marked a shift in how the retailer uses experiential events to compete with Sephora's "SEPHORiA".

If you are looking for product-focused "pieces," employees and beauty influencers often highlight specific innovative brands that are exclusive to Ulta: In early 2026, the brand generated significant buzz

: Insiders currently recommend the Kopari Sunglaze Body SPF for its "glassy glow" and the Peach & Lily mineral sunscreen for its satin finish. 4. "Ulta Beauty World" Events In early 2026

: Brands like About-Face (by Halsey) and Half Magic (from the Euphoria makeup artist) are praised for their unique formulas like holographic eye paints and "wearable" purples. In early 2026, the brand generated significant buzz