Provide clear comparison charts or "USPs" (Unique Selling Propositions) to make the choice easy. 4. Purchase Decision (The Big Moment)
For small, low-risk purchases (like a soda), consumers often skip steps 2 and 3. For high-stakes buys (like a house), they might spend months in those middle stages. types of buyer decision process
The item goes out of stock, or a sudden bill comes up. 5. Post-Purchase Behavior (The Verdict) Provide clear comparison charts or "USPs" (Unique Selling
This is the "pro-con" phase. The buyer narrows down their options based on: Price, quality, features, and brand reputation. low-risk purchases (like a soda)
Should we focus on how to in step 5, or
That "buyer’s remorse" feeling when the product doesn't meet expectations.