: The video's controversial elements, such as the full-frontal nudity and religious imagery, helped it gain viral attention and "NSFW" status, effectively "kicking down the door" for the band in the international rock scene.
Released in February 2014, the official music video for "Heaven Knows" by is a stark, provocative visual statement that cemented Taylor Momsen's transition from a TV star to a legitimate rock powerhouse. Co-directed by Momsen and Jon J, the video serves as a dark exploration of social issues, indoctrination, and adolescent rebellion. Visual Narrative and Themes
: A group of young children is depicted transfixed by a wall of flickering televisions. Momsen noted these shots represent "variations of all of the issues we as a people are facing," such as personal, political, and social struggles. The Pretty Reckless - Heaven Knows (Official Music Video)
: The setting utilizes classroom and hallway imagery to depict a place of forced conformity. Students are shown snarling, smoking defiantly, and being shouted at by a frantic teacher.
"Heaven Knows" was a historic success for the band, breaking records and proving their staying power. : The video's controversial elements, such as the
: The song made The Pretty Reckless the second female-fronted band in history to top the Mainstream Rock chart, tying a record set by Joan Jett & The Blackhearts' "I Love Rock 'n' Roll".
: The "call and response" vocals—where Momsen’s lines are repeated by a chorus of children—underlines the theme of generational anger and the loss of innocence. Visual Narrative and Themes : A group of
The video is set in a grim, high-school-turned-purgatory environment, filmed on location in Miami.