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Setting long-term goals and managing budgets to ensure organizational growth.
For many nations, sports are a "second religion" (e.g., cricket in India) and a primary builder of national identity and unity. Sports Management and Sports Humanities
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Modern sports are no longer just games; they are a multi-billion dollar industry requiring sophisticated management. However, the "soul" of sports resides in the humanities—history, ethics, and social impact. This paper proposes a framework where technical management (efficiency, ROI, analytics) is guided by humanistic principles (equity, fan experience, and cultural heritage) to ensure long-term sustainability. Review the latest articles from the Journal of
Utilizing wearable technology and AI to enhance athlete performance and make data-driven decisions.
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A manager must act as a leader who treats employees and athletes on humanitarian terms, balancing personal interests with organizational goals. 3. The Role of Sports Humanities