Sweet: Sonya

If writing for a trade or contributed piece, maintain a neutral tone to build trust.

Use the active voice where people do things, rather than things being done by people, to make the writing more engaging. sonya sweet

A solid article starts with a clear "why". Before writing, identify the single most important message you want the reader to take away. If writing for a trade or contributed piece,

You might get 80% of the work done in the first 20% of your time; use the remaining time to polish and refine that final 20% of quality. Before writing, identify the single most important message

Write your title last so it accurately reflects the finished content. A strong headline should be short, sweet, and tell the reader what's in it for them.

To write a solid article, consider these foundational elements gathered from experts and writers like Sonya Huber and Sonya Matejko : 1. Define Your Core Message

Keep paragraphs short—sometimes only one or two sentences—to make the text scannable and easy to read in digital columns.