: Access the complete methodology and findings on Taylor & Francis Online .
The study analyzed how various company, personal, and technical factors impact a buyer's decision. Highlights include:
: Many shoppers associate online platforms with cost savings due to e-commerce-exclusive deals and greater price transparency. Where to Read More
An insightful paper titled (published in Cogent Business & Management ) explores the critical drivers behind why consumers choose to buy phones through e-commerce platforms. Key Findings from the Research
: A significant 73.2% of consumers strongly agree that they read online reviews before purchasing a smartphone, reinforcing the need for retailers to manage their digital reputations.
