: Provides strategies for writing engaging, keyword-rich content and using SEO to build your brand.
: Covers research techniques to find high-value phrases and assign them to specific pages.
: Recommends dozens of free tools and resources that readers can use alongside the book.
The book is a comprehensive reference guide designed to help website owners and marketers improve their online visibility. Now in its 4th edition , the book is written by Bruce Clay , often referred to as the "father of SEO," along with search marketer Kristopher Jones .