The project centers on a high-stakes hypothetical scenario: if a successful entrepreneur suddenly lost everything—their money, reputation, customer list, and products—what would they do from Day 1 to Day 30 to save themselves? This concept was developed by Russell Brunson , the co-founder of ClickFunnels , to provide a practical roadmap for anyone starting from scratch with only their marketing knowledge and a ClickFunnels account. Core Components of the "30 Days" Project
: A free online event where these 30 entrepreneurs are interviewed about their specific plans. The summit typically unblocks 10 new interviews each day over a three-day period. Russell Brunson - 30 Days
: Creating the product (e.g., an eBook) and building the funnel. The project centers on a high-stakes hypothetical scenario: