An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market.
Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers. programmatic media buying
A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods and the ad is served instantly.
An open auction where multiple advertisers bid on a single impression as it becomes available. The highest bidder wins, and the ad is served instantly. programmatic media buying