: Ask thoughtful questions to understand your counterpart’s motivations and limitations.

: Your "Best Alternative To a Negotiated Agreement" is your greatest source of power. It is the course of action you will take if the current deal falls through. Strengthening your BATNA allows you to negotiate with confidence rather than desperation.

: Ground your discussion in independent standards, such as market value, industry benchmarks, or legal standards, to move away from arbitrary "he said/she said" debates. Mastering Negotiation Skills: A Comprehensive Guide