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什麼是LINE LIVE 為什麼品牌需要「直播」 為什麼選擇經營 LINE LIVE 如何開始執行 LINE LIVE

什麼是LINE LIVE ?

LINE LIVE 指的是官方帳號中執行「直播」,現場且即時與官方帳號好友進行互動

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For decades, the cinematic landscape was often described as a "disappearing act" for women over forty. While male actors were frequently allowed to age into distinguished, authoritative roles, their female counterparts often found themselves relegated to the margins or pushed into narrow stereotypes—the "passive problem" of the ailing grandmother or the eccentric "shrew". However, the mid-2020s have signaled a seismic shift. Today, mature women are not just present in cinema; they are reclaiming the center of the frame, transforming the "narrative of decline" into a vibrant exploration of power, desire, and reinvention. The Rebirth of the Leading Lady

: The rise of streaming platforms has provided a new haven for mature leads. For instance, the Boxed In study reported that in the 2024–25 season, the number of women creators on streaming services reached a historic high of 36%. Challenging the Statistics milfed.21.10.01.jamie.michelle.real.estate.agen...

In recent years, several high-profile projects have dismantled the industry’s long-standing obsession with perpetual youth. As of early 2025, stars like Demi Moore, Nicole Kidman, and Meryl Streep have headlined films that directly confront the complexities of aging. For decades, the cinematic landscape was often described

Despite these cultural wins, significant disparities remain. Research from the Geena Davis Institute reveals that while women over 50 make up 20% of the population, they are represented on television only about 8% of the time. Older Women Are Finally Being Represented In Hollywood Today, mature women are not just present in

: Starring Nicole Kidman and Amy Adams respectively, these 2025 releases explore eroticism and motherhood through the lens of women asserting their agency in midlife.

: This feminist body-horror film, starring Demi Moore, serves as a meta-commentary on the industry's demand for youth, winning critical acclaim for its raw portrayal of a "fading" star.

畫面橫式直播

畫面橫式直播

為什麼品牌需要「直播」?

直播跨越品牌 & 消費者的距離,讓品牌可以直接與消費者「溝通」

直播同時讓品牌「透明化」,讓消費者有機會了解品牌最真實的一面

直播優勢介紹

為什麼選擇經營 LINE LIVE?

100%高觸及率

100%高觸及率:

每一官方帳號好友皆可收到開播通知

官方帳號有效經營

官方帳號有效經營:

官方帳號有效經營用戶觀看直播前必須先加入好友或解除封鎖,有助於新增好友、活動擴散、降低封鎖率

符合不同行銷目的

符合不同行銷目的:

自由選擇直播方式,以符合不同行銷目的

  • 品牌宣傳、資訊傳遞導向:採用 LINE直播 模式,讓用戶一機在手,隨時隨地,即可以在官方帳號中觀看演唱會、服裝秀、論壇

  • 商品介紹、導購:採用 開店幫手直播 模式,讓讓用戶可以一邊觀看商品直播,一邊完成商品的下單、購買與結帳

如何開始執行 LINE LIVE?

LINE LIVE 依據行銷目的分為兩大方式:LINE 直播、開店幫手直播

LINE 直播

LINE 直播

開店幫手直播

LINE 購物直播

1. LINE LIVE 直播

一個直播環境,多種互動方式:抽獎、唱名、好友們組隊參賽、真心話分享、即時 call in…

營造大家一起收看觀看、可以即時在聊天室與各方網友一起討論,衝熱度

 

推薦使用情境:新品發佈會、時裝秀、論壇、演唱會、比賽(球賽、電競)、首播...

*LIVE直播使用條件:官方帳號需為認證帳號,需與LINE開通、提出申請

即時顯示好友留言
可TAG好友

小編參與留言互動

分享功能
為官方帳號帶入自然好友

跑馬燈放置導外連結

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LINE LIVE

一個直播環境 多種互動方式

查看Sales Kit 與我們聯絡

2. 開店幫手直播

 

啟用官方帳號開店幫手,即可開播導購,長尾回放銷售

讓用戶一邊觀看商品直播,一邊完成下單與結帳​,邊看邊買無斷點

推薦產業:零售/通路/電商/帶貨直播主

*需啟用官方帳號開店幫手,限定統編客戶並通過金流服務商審核方可使用

手機版示意圖

 

30秒快速了解 開店幫手直播優勢

直播環境+開店幫手 = 邊看邊買,心動即行動

1. 隨時開播,輕鬆快速

免預約並簡化開播設定流程

隨時隨地想播就播!

2. 開播通知不漏發

自動通知有效好友,100%觸及

有效聚眾大聲公

3. 購物袋,一鍵前往購買

吸睛購物袋

一邊看直播,一邊選購商品

4. 邊看邊買

心動就加到購物車,不錯過任何好康、搶到任何限量

5. 漂浮購物視窗,直播不離席

不跳離直播環境,在直播畫面即可挑選商品、完成下單結帳

6. 子母畫面,直播不中斷

能同時回訊息、分享截圖到群組,直播不中斷、好康不錯過

7. 即時訂單通知

訂單完成及時以官方帳號通知顧客,快速又清楚

8. 官方資源,宣傳好幫手

直撥大廳即將上線,官方流量加持,幫助開拓新客群!

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上一張

從開播到結單,邊看邊買不中斷

查看Sales Kit 與我們聯絡

同場加映:
打造吸睛的品牌直播秀 - LINE LIVE 三階段經營心法

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