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: Women aged 60 and over comprise only 3% of major female characters on both broadcast and streaming platforms.

Statistics highlight a sharp decline in opportunities for women as they age compared to their male counterparts: milf now

: Characters aged 50+ are more likely to be portrayed as villains ( 59% in films) than heroes ( 30% ). : Women aged 60 and over comprise only

When mature women are cast, their roles often fall into narrow, sometimes negative, categories: While recent years show a "ripple of change"

The entertainment industry's relationship with mature women has historically been defined by early career peaks and sudden "invisibility" after age 40. While recent years show a "ripple of change" with older actresses winning major awards, systemic ageism and limited representation persist. 🎬 The "Invisibility" Cliff

Movies: Classic Hollywood wasn't afraid of older ladies on the screen

: Older female characters are 4x more likely to be shown as "senile" or "frumpy" and 2x more likely to be portrayed as unattractive compared to men.