High-grossing hits like Wicked and Inside Out 2 (voiced by Amy Poehler) proved that female-led narratives are consistently profitable and culturally resonant. 2. The Persistence of Ageism & "Erasure"
Progress in front of the camera has not been matched behind it.
Women over 40 are twice as likely as men to be portrayed through narratives focused on physical aging or cosmetic procedures, rather than professional or personal agency. 4. Behind the Camera: A Stagnant Reality
For the first time since researchers began tracking the top 100 grossing films (roughly 18 years ago), women reached a landmark .
While stars like Demi Moore ( The Substance ) and June Squibb ( Thelma ) secured high-profile leading roles in their 50s and beyond, men over 50 still occupy more than double the number of roles compared to their female counterparts. 3. Representation of Lived Experience
A 2025 study from the Geena Davis Institute highlighted that "mature" themes like menopause are still largely ignored or misrepresented:
54 out of the top 100 films in 2024 featured a female lead or co-lead, a massive jump from just 30 films (30%) in 2023.
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Send EnquiryHigh-grossing hits like Wicked and Inside Out 2 (voiced by Amy Poehler) proved that female-led narratives are consistently profitable and culturally resonant. 2. The Persistence of Ageism & "Erasure"
Progress in front of the camera has not been matched behind it.
Women over 40 are twice as likely as men to be portrayed through narratives focused on physical aging or cosmetic procedures, rather than professional or personal agency. 4. Behind the Camera: A Stagnant Reality
For the first time since researchers began tracking the top 100 grossing films (roughly 18 years ago), women reached a landmark .
While stars like Demi Moore ( The Substance ) and June Squibb ( Thelma ) secured high-profile leading roles in their 50s and beyond, men over 50 still occupy more than double the number of roles compared to their female counterparts. 3. Representation of Lived Experience
A 2025 study from the Geena Davis Institute highlighted that "mature" themes like menopause are still largely ignored or misrepresented:
54 out of the top 100 films in 2024 featured a female lead or co-lead, a massive jump from just 30 films (30%) in 2023.