Instead of using raw percentages or large figures, use comparisons that people can visualize immediately.

Instead of saying "A very small percentage of Fortune 500 CEOs are women," say "There are more men named James among Fortune 500 CEOs than there are women ".

If all the world’s water were in a gallon jug, humans could only drink less than 20 drops of it (representing the tiny fraction of accessible fresh water). 3. Use Emotional Numbers Astutely Connect statistics to feelings to drive action.