: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die
: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. Made To Stick
The phrase "" most commonly refers to the bestselling book by Chip and Dan Heath, but it is also a brand of commercial paper products found at major retailers. Made to Stick (Book by Chip & Dan Heath) : Use narrative to provide a mental "flight
: Use sensory information and specific examples rather than abstract language to make the idea graspable. Made To Stick