Lily Allen ’s official video for "" is a masterclass in the "bait and switch." Directed by Melina Matsoukas , the video subverts the wholesome aesthetic of a 1970s variety show—specifically modeled after The Porter Wagoner Show —to deliver a brutally honest critique of sexual dissatisfaction. The Aesthetic: Country Kitsch
The brilliance of "Not Fair" lies in the sharp contrast between its "purty" presentation and its "barbed" lyrics. While the video presents a polished TV performance, the lyrics describe a partner who is "perfect" in every social way—respectful, secure, and kind—but completely selfish in the bedroom. Lily Allen | Not Fair (Official Video)
The video opens with archived footage of introducing "Miss Lily Allen" to a stage set that looks like a technicolor farm. Everything about the visual language screams "innocent country starlet": Lily Allen ’s official video for "" is
Cardboard cutouts of farm animals, hay bales, and a painted pastoral backdrop. The video opens with archived footage of introducing
Allen performs into a vintage microphone, surrounded by backing singers dressed as cowgirls.