Lexus

Even as Lexus integrates advanced technology, the brand emphasizes "Omotenashi"—the Japanese art of anticipatory hospitality—ensuring every interaction feels personalized. Innovation and Performance

The brand has committed to becoming fully electric (BEV) globally by 2035. Even as Lexus integrates advanced technology, the brand

The flagship LS and the popular ES continue to lead in comfort. Today, Lexus offers a comprehensive range of vehicles

Today, Lexus offers a comprehensive range of vehicles tailored to modern lifestyles: The story of Lexus began in 1983 when

Takumi are responsible for the meticulous hand-finishing of components and rigorous quality checks.

At the heart of every Lexus is the philosophy. These master craftsmen must practice for at least 25 years (60,000 hours) to achieve their status.

The story of Lexus began in 1983 when Toyota Chairman Eiji Toyoda challenged his company to build "the finest luxury car in the world". This secret project, codenamed Circle-F, resulted in the Lexus LS 400 . When it launched in 1989, it shocked competitors by offering superior quietness and build quality at a more accessible price point than established European rivals. The Takumi Philosophy