This refers to where a company chooses to invest its technological resources. The authors identify three primary areas for these investments:
Redefining how the company creates value, such as moving from selling products to providing digital-based services or "product substitution". Leading Digital: Turning Technology into Busine...
Leveraging automation, data analytics, and real-time integration to break down silos, reduce costs, and increase organizational agility. This refers to where a company chooses to
Leading Digital: Turning Technology into Business Transformation Leading Digital: Turning Technology into Busine...
Digital Transformation and Innovation: The Influence of ... - MDPI
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