To support the "new image," Komagene launched the Gene Gelsin mobile app , allowing customers to easily repeat orders and access exclusive campaigns through a modern UI.
: The new phrase "Come Again, Komagene" was designed to encourage repeat visits and highlight the addictive nature of their healthy snacks. Komagene Den Yeni Imaj Yeni
Komagene aimed to modernize its brand to keep up with changing consumer trends and digital landscapes. As a leader in the çiğ köfte (Turkish raw meatless patties) sector, the brand sought to pivot from a traditional street food image to a fresh, dynamic, and digital-first fast-food brand . 2. Core Campaign Components To support the "new image," Komagene launched the
: The relaunch coincided with the introduction of new menu items like the Oburgene (a çiğ köfte burger) and Tako (taco-style çiğ köfte) to appeal to younger, fusion-food-loving demographics. 3. Market Position & Success As a leader in the çiğ köfte (Turkish