: Use numbers or emotional "power words" to spark curiosity. 2. The Lede (Opening Paragraph)
To draft a blog post that feels authentic to a journalist, you should prioritize . Use the "inverted pyramid" structure—placing the most critical facts at the top and secondary details below—to respect your reader's time. 1. Headline: The Hook Keep it short : Aim for 10 words or fewer. journalist
: Use active verbs and present tense (e.g., "City Council Approves New Transit Plan" instead of "New Transit Plan was Approved"). : Use numbers or emotional "power words" to spark curiosity
: Follow the lede with a "nut graf"—a single paragraph that explains exactly why this story matters to the reader right now. 3. Body: The Inverted Pyramid journalist