Jessica Albos — Try On 28 58.mp4

Videos in this series generally emphasize and ease of use. Alba often shares that her inspiration for her brand came from the difficulty of finding the right shades for her skin tone, leading her to create products that celebrate diverse backgrounds. Her reviews are typically praised for being approachable and highlighting "glowy," natural results rather than high-glam, heavy makeup.

: She typically blends these products from the lightest to darkest shades using a brush or sponge to achieve a natural, sculpted look without the "cakey" feel of traditional layering. jessica albos try on 28 58.mp4

: Alba has been noted for using Tower 28 products, which are designed for sensitive skin and align with her "clean beauty" ethos. Videos in this series generally emphasize and ease of use

: She often showcases the Magic Beauty Balm , which she uses to hydrate lips, cuticles, and even tame flyaways. : She typically blends these products from the