ARG communities often create "rabbit holes" that can lead to disturbing imagery or psychological horror as part of the storytelling. 7zip Malware: Beware 7zip.com
If you find a link to a file with this name today, be extremely careful: Jes2016.7z
The "2016" in the title refers to the year the file supposedly surfaced or the date of a fictional event detailed within. ARG communities often create "rabbit holes" that can