Throw obstacles in your character's path. As "it" moves more and more, the tension should increase on every page.
To move a basic idea away from the typical, use the framework: It Moves so Much
Simplify the concept to its most raw, emotional core. 4. Keep the Plot Moving To ensure your story doesn't stall, focus on change : Throw obstacles in your character's path
Why does this movement matter? Perhaps the character is trying to catch it, stop it, or simply understand it. 2. Build the Structure A well-developed story generally follows a traditional arc: It Moves so Much