: An article from Francis Academic Press analyzes Incantation as a "phenomenal horror film" and a prime example of successful pseudo-documentary marketing.
: You can find more details or request access to the full text on ResearchGate . Contextual Technical Articles
: The paper examines why the film received intense negative backlash in mainland China despite its commercial success in Taiwan. Incantation (2022) (Chinese)
The most notable formal paper discussing the film is published in the Journal of Chinese Film Studies .
Other formal writings treat the film as a case study in marketing and folklore horror: : An article from Francis Academic Press analyzes
: It analyzes the "fourth wall" breaking and mockumentary style, which made many viewers feel "jinxed" or "offended" by the interactive curse elements.
: The researcher investigated self-initiated comments on platforms like Weibo , Douban , and Zhihu to understand the mindset regarding supernatural discourse in cyberspace. The most notable formal paper discussing the film
: The China Project published an analytical piece explaining that the film's "Mother Buddha" and central mantra are entirely fictitious creations by director Kevin Ko, despite their believable roots in Tantric Buddhism.