Abstract Archives of the RSNA, 2006
Education Exhibits
Presented in 2006
Participants
LEARNING OBJECTIVES
ABSTRACT
: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops.
: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business.
: The book provides tangible tools to support the sales process and improve company perception alongside the sales funnel. How to gain customers and increase profits with...
: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.
This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch. : Shepherd introduces a framework centered on the
: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing.
Based on the title provided, you are likely referring to by Lisa Shepherd. : Delivering superior service leads to higher retention
: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives
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