How To Buy Leads On Zillow May 2026

You can increase or decrease your budget monthly, but there is often a "ramp-up" period before lead flow stabilizes. Strategy for Success

You pay for a percentage of the total ad impressions in that area. how to buy leads on zillow

Use Zillow’s native CRM or sync it with your own (like Follow Up Boss) to automate immediate text and email replies. You can increase or decrease your budget monthly,

You pay Zillow a percentage of your commission (usually 25-35%) only when a deal closes. they use a model:

You receive "Live Connections" (phone transfers) and "Select Leads" (property inquiries).

Live connections require answering the phone instantly. If you miss the call, the lead goes to the next agent.

Zillow doesn't sell individual leads for a flat fee. Instead, they use a model: