Sites like Eldorado.gg and G2G host individual sellers who offer gold for real-world currency.
[Guide] Making gold in ESO: a quick guide : r/elderscrollsonline how to buy gold in eso
You find a player who wants a specific item from the Crown Store (like a DLC or a mount). You "Gift" them that item, and in exchange, they send you an agreed-upon amount of in-game gold. Sites like Eldorado
The most common and way to get gold using real money is through Crown Trading . You purchase Crowns (the premium currency) from the official ESO Store and "sell" them to other players for gold. and in exchange