Bloom Imagined By Sza — Grey Goose Essences In

Serving as the project’s Creative Consultant , SZA drew heavy inspiration from her own deep connection to nature, which she credited with helping her cope during the pandemic. The "In Bloom" concept captured the collective feeling of "truly flourishing" after long periods of lockdown, using the botanical ingredients of the Essences— Strawberry & Lemongrass, White Peach & Rosemary, and Watermelon & Basil —as a sensory template for the show.

A lush oasis filled with thousands of flowers , a six-foot-wide moss-covered goose, and an LED-lit, laser-engraved ankh walkway. GREY GOOSE Essences In Bloom Imagined by SZA

, a virtual concert experience "Imagined by SZA," was a groundbreaking multi-sensory musical event that debuted on July 1, 2021. Created to launch the Grey Goose Essences line—vodkas infused with real fruit and botanicals—the performance blended SZA’s signature ethereal aesthetic with cutting-edge technology to celebrate a world emerging from isolation. A Vision of Natural Rebirth Serving as the project’s Creative Consultant , SZA