This digital following is often passive. We aren't necessarily looking for a leader; we are looking for a of our interests or an escape from our reality. The Psychology of the Feed
Why do we follow? At its core, it is a quest for . Because the internet is an infinite firehose of data, our "following" list acts as a filter. By choosing who to follow, we are essentially building a bespoke magazine of the world, tailored specifically to our tastes. Following
However, this creates the "Echo Chamber" effect. When we only follow those who mirror our existing beliefs, we stop growing. Following becomes less about discovery and more about . The Burden of Being Followed This digital following is often passive