PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
: Native support for M1 and M2 chips, ensuring faster processing on newer Mac hardware.
: Users can specify fields to scan, such as To, From, CC, BCC, and the email body .
: Ability to extract addresses from varied formats including PST, OST, PDF, MS Word (.docx), Excel (.xlsx), and plain text .
Most versions of this software follow a simple, drag-and-drop workflow: eMail Address Extractor Updates - SweetP Productions
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
: Native support for M1 and M2 chips, ensuring faster processing on newer Mac hardware.
: Users can specify fields to scan, such as To, From, CC, BCC, and the email body .
: Ability to extract addresses from varied formats including PST, OST, PDF, MS Word (.docx), Excel (.xlsx), and plain text .
Most versions of this software follow a simple, drag-and-drop workflow: eMail Address Extractor Updates - SweetP Productions
From homepage to other subpages, here is how our website revamped.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
