Donвђ™t Make Me Think, Revisited: A Common Sense ... Instant

Steve was a brilliant software engineer, but his latest project—a grocery delivery app—was a labyrinth of "innovation." To find a carton of milk, a user had to navigate through three animated splash screens and a categorized "lifestyle" menu. Steve called it "immersive."

Steve stayed late that night, devouring the chapters. He realized he had violated the "Krug’s First Law of Usability." He had built a puzzle, not a tool. Don’t Make Me Think, Revisited: A Common Sense ...

Steve smiled. That was the highest compliment he could ever receive. Steve was a brilliant software engineer, but his