Customers typically had to buy a high-end, full-price vehicle at the Manufacturer's Suggested Retail Price (MSRP).
Buyers often couldn't combine the BOGO offer with other incentives. Because the first car was sold at full MSRP, the "free" car was essentially a consolidated discount on both vehicles. Restaurant Ad Campaigns that Worked During a Recession
The "BOGO" headline served as a dramatic "conversation starter" to pull skeptical buyers back into showrooms. dodge buy one get one free
For an additional $1, the buyer would receive a second, more economical model.
A frequent example involved buying a Dodge Ram 1500 pickup truck and getting a Dodge Caliber or Dodge Avenger for a dollar. 📈 Why Dealers Did It Customers typically had to buy a high-end, full-price
The "Dodge buy one get one free" promotion was a highly publicized marketing tactic used by specific Dodge dealerships around to combat the sharp decline in auto sales during the Great Recession . 🏎️ How the "BOGO" Worked
This was not a nationwide corporate program from Chrysler/Dodge; it was usually initiated by individual dealer groups or regional associations. Restaurant Ad Campaigns that Worked During a Recession
Dealerships were struggling with a massive surplus of unsold vehicles as consumer spending plummeted.