Did Nike Buy Hurley Review

Nike decided to sell the brand to focus on its "Consumer Direct Offense" strategy, which prioritizes direct-to-consumer sales and investment in its core Nike brand.

Yes, but no longer does. Nike acquired the surfwear brand in 2002 for approximately $95 million to gain a foothold in the surf, skate, and snowboard markets. did nike buy hurley

Nike purchased Hurley International from founder Bob Hurley. At the time, the brand was generating about $70 million in annual sales. Nike decided to sell the brand to focus