Buy 1 Free 1: Crocs

: Shoppers feel they are "losing" a gain if they don't take advantage of the free item.

: Consumers perceive "Free" as significantly more valuable than a simple 50% discount, even if the total cost is identical. crocs buy 1 free 1

: Studies show 66% of shoppers prefer BOGO over other promotion types because the second item appears to have no extra cost. Business Impact for Crocs Crocs Marketing Strategy: Case Study | Enrich Labs : Shoppers feel they are "losing" a gain

: Select retailers and outlets frequently run BOGO offers specifically on clearance items to move older stock. active promotions included:

Crocs frequently utilizes the "Buy One, Get One" (BOGO) model as part of its broader digital marketing and e-commerce strategy . In April 2026, active promotions included: