A "crisis" is a high-stakes turning point characterized by a significant threat, an element of surprise, and a narrow window for decision-making. Effective crisis management is not just about reacting to a disaster; it is a structured discipline of identifying, assessing, and navigating serious situations from onset through recovery.
The moment the incident occurs, requiring immediate composure and calculated risk-taking . A "crisis" is a high-stakes turning point characterized
Executing established protocols to limit damage and communicate with stakeholders . an element of surprise