: An annual gamified promotion where fans answer trivia (e.g., Chipotle uses 48 avocados per batch of guacamole) to earn one of hundreds of thousands of BOGO codes. The Economics of "Free" Burritos
: Fans who wore a hockey jersey in-store after 3 p.m. received a BOGO entrée to celebrate the start of the Stanley Cup Playoffs. chipotle buy 1 get 1
: Inspired by a viral meme about the scribbled graphics on Chipotle bags, this flash BOGO for tattooed guests (real or drawn-on) resulted in the highest single-day sales in the company’s history. : An annual gamified promotion where fans answer trivia (e
These deals are carefully engineered to boost profitability despite the "giveaway": : Inspired by a viral meme about the
Chipotle 's Buy-One-Get-One (BOGO) promotions have evolved from simple discounts into high-stakes cultural events. By gamifying the experience and targeting niche subcultures—like hockey fans and tattoo enthusiasts—the brand has turned promotional "freebies" into record-breaking sales days.
: Aimed at college students returning to their hometowns for Thanksgiving Eve, this offer targeted "the biggest reunion night of the year".