Driving immediate actions like website visits or online sales by tying CTV to digital performance tactics.
Television advertising is no longer just about broad demographics and expensive primetime slots. In 2026, the landscape has evolved into a sophisticated blend of traditional "linear" reach and the digital precision of . With US TV ad spending projected to reach $84 billion in 2025—including $33.35 billion specifically in CTV—the goal is now to manage "converged television" across broadcast, cable, and streaming. 1. Define Your Objectives and KPIs buying television advertising
Still effective for reaching broad, diverse audiences synchronously. Driving immediate actions like website visits or online
Using AI-powered platforms like those from Marketing Architects to automate selection and outpace traditional manual planning. With US TV ad spending projected to reach
Modern tools allow you to adjust spend based on current engagement patterns and website traffic uplift. Typical Pricing Note Linear Primetime National awareness & massive reach Most expensive; premium rates Local Cable Targeting specific neighborhoods 10-20% the cost of broadcast Connected TV Performance & precision targeting Driven by digital-style CPMs TV Media Buying: What Is It & How Does It Work? - MNTN
The Modern Marketer’s Guide to Buying Television Advertising in 2026