Buying Power By Ethnic Group -

: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution

: In 2024, Asian consumers spent 11% more on retail than the average U.S. household. Hispanic/Latino Americans : $2.1 trillion to $4.1 trillion buying power by ethnic group

: If the U.S. Latino market were an independent country, its $4.1 trillion purchasing power would rank as the 5th largest economy in the world. : While smaller in total volume, this market

: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020. : While smaller in total volume

: High educational attainment, increased entrepreneurship, and rapid population growth.