Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices.
Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models
Users on Zillow are often actively looking to buy or sell. buying leads on zillow
Agents often debate the ROI of buying leads versus investing in or community-based prospecting to build a long-term, referral-based business. realtor.com/">Realtor.com or Google Ads ?
Allows new agents or brokerages to generate business without an established referral network. Agents pay a monthly budget for a "share
A performance-based model where agents receive leads with no upfront cost but pay Zillow a referral fee (typically 35% or more) only after a deal closes. Key Performance Metrics for Success
The Flex program minimizes upfront financial risk for high-performing teams. When a user clicks "Request a Tour" or
Google buying Zillow wouldn't be a headline. It would be a reset.