The internet is rife with "super-fakes" that can fool even experienced hobbyists. To stay safe:

For popular stainless steel models like the Submariner, expect a wait. Building a "spend history" by purchasing other jewelry or brands at the same dealer can sometimes shorten your wait time. 3. Buying "New" from Secondary Marketplaces

Most AD websites have a "Request Information" button. Be specific about the model (e.g., a Datejust or Oyster Perpetual) to show you are a serious buyer.

I will never purchase a Rolex from any AD. Almost every single seller made me feel completely worthless, useless, and just stupid. Medium·Michele Riva Where To Buy Rolex Watches Online: The Most Trusted Sites

Buying my first Rolex: the story of an awful customer experience

Only use platforms with buyer protection. Experts at ECI Jewelers recommend verifying the watch, vetting the seller's history, and securing the transaction through escrow services.