: Frequently offer sets at 10%–20% below MSRP. Prices at Target often match Amazon.
: Kohl's can be lucrative if you use "Kohl's Cash", and warehouse clubs like Costco consistently offer some of the lowest prices available.
: Sets marked "Last Chance to Buy" on LEGO.com are about to stop production. These are high-priority for collectors as their value typically increases significantly once they hit the secondary market. Top LEGO Sets (Early 2026)
The LEGO market in 2026 is characterized by robust growth, record-breaking revenue for the company, and a diverse range of buying opportunities. Whether you are a casual buyer or a dedicated collector, navigating the landscape requires balancing official perks against retail discounts.
: Specifically for Star Wars fans, the period from May 1–6 usually features exclusive GWPs and extra Insiders points.
: Many sets released since 2023 include a QR code on the instruction manual that can be scanned for 20 bonus Insiders points, even if bought at a third-party retailer.