: This structural analysis explores the "bargaining leverage" effect. While direct sales can increase competition and variety for consumers, they also increase a manufacturer's leverage over retailers, which can sometimes paradoxically lead to higher wholesale prices and final costs.
: This paper (2022) analyzes the shift toward online direct consumption. It proposes a conceptual framework (FOCE) that divides the direct-buying experience into three dimensions: perceived risk, emotional experience, and interactive technology experience. buy furniture direct from manufacturer
: Manufacturers provide access to full customization options—such as specific wood types or custom dimensions—that retail stores often cannot facilitate. It proposes a conceptual framework (FOCE) that divides
: Published in Business Horizons (2025), this study addresses the "DTC paradox." It finds that manufacturers often achieve better long-term results by integrating traditional dealers into their direct strategies rather than bypassing them entirely, which helps reduce channel conflict and enhances digital engagement. : This 2025 article explores the impact of
: This 2025 article explores the impact of direct-to-consumer models on design integrity. It argues that while direct access lowers prices, it risks turning furniture into a "disposable good" where original design is sacrificed for manufacturing efficiency. Key Benefits Identified in Industry Literature
: Buying straight from the source typically yields more comprehensive warranty coverage and direct access to customer service for technical issues.